Alan Mulally's Challenges at Ford Motor Company |
ICMR HOME | Case Studies Collection » Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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An Icon in Distress Contd...
Mulally was expected to effect a similar turnaround at Ford Motors. However, there were apprehensions about his selection for the top job at Ford Motors as he was a complete outsider to the auto industry, which analysts said, differed from the airplane industry in many ways.
In the face of these challenges, Mulally had a huge responsibility on his hands. He had to take some drastic steps to save the company and bring it back to profits and gain the confidence of customers and investors. Background NoteFord Motor Company 9] Roland Jones, "Ford Makes Bold Move, But Is It Enough?"www.msnbc.msn.com, September 06, 2006. |
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